Direct Marketing Tips - What to Focus On

Author: Joe Stewart

Copyright (c) 2010 Joe Albert Stewart

There are many different forms of direct marketing, from leaflets to telemarketing.

However my direct marketing tips will focus on using email marketing. Email marketing is the most cost effective way of direct marketing and is easily automated. But it is also easy to get wrong.

Once you've managed to build a targeted mailing list, from an email capture form on your blog or site, you are ready to start broadcasting messages.

Below are my direct marketing tips:

1) Keep regular contact with your mailing list, sending out helpful information like "how to" videos and articles.

2) Don't over sell to your list. One marketing sales message per month.

3) Prepare your readers for the sale. Tell them that you've found something that's pretty great but you don't want to tell them what it is yet because you want to make sure works.

4) Don't over do it. I personally hate it when I get messages from the same guy every day, even if they are helpful. Two emails a week should be fine.

5) Be a leader. One of favourite direct marketing tips is telling people to act like a leader. Start acting like a leader now and before you know it you'll actually be one. This is when people start coming to you and actually asking to buy what you sell... crazy.

Remember to keep your emails basic and to the point. The title is very important because you need people to actually open the message. Try using Re: at the beginning because it makes people think they've had previous correspondence with you. It's a bit cheeky but it works.

Direct marketing is an easy way of reaching out to lots of people, but it can be difficult to make those people convert. So take your time and learn as much as you can. If you're new to this you need to realise that you won't convert well at first. Not many people will open your messages, let alone buy something because of them. It's once you've managed to build up a decent sized list that you will really see the rewards.

Even if you have a small list don't worry about getting started with broadcasting your messages. It's best to do as much as you can now so that you can learn and build confidence because it will pay big in the future.